Salesforce Supercharges Health Cloud with New Capabilities and Expanded Partner Ecosystem

[Orlando, FL – February 20, 2017] Today at the Healthcare Information and Management Systems Society (HIMSS) Conference, Salesforce—the Customer Success Platform and world’s #1 CRM company—announced new Lead-to-Patient Conversion, Risk Stratification and Advanced Segmentation capabilities in Health Cloud, the cloud-based patient relationship management solution that puts patients at the center of their care. In addition, Salesforce partners are extending Health Cloud with new solutions that will help providers better manage patients throughout their entire care journeys.

Due to the growing expectations of today’s digitally savvy population, care providers must rethink how they communicate with patients using modern technologies. In fact, 59% of people would choose a doctor who offers a patient app for appointments, bills and health data, and 46% would choose a doctor who offers virtual care treatments vs. one who does not.1 Providers today have multiple challenges, such as bringing new patients into their businesses, identifying their most at-risk patients and engaging with them in smarter, more personalized ways.

Introducing New Capabilities in Health Cloud

Last year, Salesforce launched Health Cloud to give health professionals a solution to help collaborate more efficiently, better understand their patients and build stronger relationships across their entire care teams. Today, Salesforce is extending the functionality of Health Cloud to help manage resources, risk and outreach in more intelligent ways:

Lead-to-Patient Conversion allows care coordinators to easily convert potential new patients into lasting relationships, each with their own care plans and care teams. Prospective patient leads can be imported from Salesforce Sales Cloud, Service Cloud, or from an integration with an electronic health record (EHR), data warehouse, patient registration system or call center. Once in Health Cloud, patient data can then be used to create unique care plans, map patient relationships and more, saving hours of data entry and administrative work.

Risk Stratification uses powerful analytics tools to help care coordinators identify and focus on patients with the highest risk factors. Using built-in Salesforce Analytics Cloud capabilities, Health Cloud now automatically calculates risk scores for each patient based on the industry standard Center for Medicaid Services Hierarchical Condition Category model. Providers can now view risk across their patient population in customizable dashboards so they can provide targeted preventative care to the patients who need it the most, while gaining new insights into the populations they serve.

Advanced Segmentation allows care teams to filter their patient populations using clinical and non-clinical data, such as diagnoses and demographics, to create targeted approaches for outreach. For example, a doctor using Health Cloud can now quickly segment all patients over the age of 65 with diabetes, or patients who have been discharged from knee surgery in the last 30 days, and then send follow-up appointment reminders, surveys or educational materials to all of them at once, saving time and improving outcomes.

Rapidly Expanding Ecosystem Extends Capabilities of Health Cloud

Salesforce continues to build a comprehensive ecosystem of partners that extend the power of Health Cloud. In the coming months, Salesforce partners are bringing new applications to Health Cloud that can be installed via the Salesforce AppExchange, the world’s largest and longest-running enterprise apps marketplace. These solutions include:

Fitango: Fitango’s Wellness Action Plans app will arm healthcare organizations with the ability to build stronger patient relationships with pre-built, interactive and customizable wellness plans for Health Cloud.

FormFast: FormFast’s Connect app will enable healthcare forms to be completed and signed electronically in Health Cloud, helping to engage patients, expedite care and increase efficiency for providers.

Healthwise: Healthwise for Care Coordination for use with Health Cloud connects the entire care team to evidence-based, easy-to-understand health education materials to efficiently provide patients the information they need to better manage their health.

higi: higi’s Population Screening app for Health Cloud provides healthcare organizations with health assessment data and cost-effective biometrics captured from screenings performed at higi stations located in pharmacies and grocery stores.

Interpreta: Interpreta will integrate member prioritization and automated assignment of clinical goals with real-time analytics within Health Cloud.

Kyruus: Kyruus’ ProviderMatch for Salesforce app will allow healthcare organizations to optimize the patient experience across all access channels through smart patient-provider matching and scheduling within Health Cloud.

myStrength: myStrength’s Digital Behavioral Health Resources app will provide evidence-based tools and activities for behavioral healthcare directly within Health Cloud, empowering consumers to be active participants in their journey to becoming and staying mentally and physically healthy.

Prophit Insight: Prophit Insight’s Physician Engage app uses analytics to help empower healthcare organizations to build stronger patient relationships and reduce network leakage in Health Cloud.

RELATIENT: RELATIENT’s RideToHealth app leverages a partnership with Uber to book and manage Uber rides to and from healthcare facilities directly within Health Cloud. In addition, they are bringing the Health Campaign Manager app to Health Cloud, which leverages integration with EHR systems to enable healthcare organizations to deliver timely health prompts to patients in a modern, mobile and conversational way.

Sirono: The Sirono app addresses frustrating patient payment processes, making it easier for hospitals to manage high volumes of transactions in Health Cloud.

Vocera: The Vocera Rounds app for Health Cloud will help hospitals manage the patient experience in real-time by making it easy for care teams to proactively address patient feedback, deploy improvement initiatives and recognize top performing staff.

VSee: VSee’s Clinic app will empower healthcare organizations to enhance the patient experience and manage their practices through HIPAA-compliant video conferencing, patient self-scheduling and a lightweight EHR for entering patient health records directly in Health Cloud.

xG Health: xG Health’s Intelligent Care Management app for Health Cloud will allow healthcare organizations to more effectively manage patients with chronic disease conditions through evidenced-based care management content and workflow tools.

Zynx Health: Zynx Health’s PointOfCare app for Health Cloud will manage patients across multiple care teams using evidence-based best practices to improve clinical and financial outcomes, decrease clinical variation and provide visibility into role-based interventions.

Comments on the News

“We are living in an age where our best experience anywhere is becoming our expectation everywhere, so healthcare providers are under increasing pressure to use modern, smart technology to foster strong patient relationships. In fact, it’s becoming the single biggest differentiator for providers today,” said Dr. Joshua Newman, chief medical officer at Salesforce. “Health Cloud’s new features and growing partner ecosystem solve an impressive and growing range of challenges, giving healthcare providers new tools to interact with their patients and provide them with connected experiences throughout their care journeys.”

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About Salesforce

Salesforce, the Customer Success Platform and world’s #1 CRM, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit:

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About xG Health Solutions

xG Health Solutions enables healthcare organizations to optimize clinical and financial performance through proven care redesign and management, analytics and clinical content and decision support. We have roots in one of America’s most innovative and successful health systems, Geisinger Health System. Our solutions span care management, care redesign, and population health analytics while our products scale and expedite change for providers and payers. xG Health’s bundled payment solution has earned the exclusive endorsement of the American Hospital Association. xG Health Solutions and xGContent are among the trademarks of xG Health Solutions, Inc.

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Rocky Edmondson RN, BSN, MBA, CCRN
Senior Director, Bundled Payments, Care Redesign and Management Advisors, xG Health Solutions

Rocky Edmondson is the Senior Director of Bundled Payments for Care Redesign and Management Advisors at xG Health Solutions. Rocky has been involved in workflow redesign, program implementation, and analytic evaluation of Bundled Payment Programs across the country, and he coaches Hospitals, Health Systems, Post-Acute Providers, and Physician Groups on how to successfully implement care redesign in the Bundled Payment for Care Improvement (BPCI) and CJR Programs.

Rocky’s passion is helping people to understand the intricacies of Bundled Payment Programs. He has a talent for teaching people how to cut through all the noise and just do the things that matter to be successful in these programs.

Rocky holds an Associate’s Degree in Nursing from the University of Hawaii Maui, and a Bachelor’s Degree in Nursing and a Master’s Degree in Business Administration (MBA) from Boise State University.

Prior to joining xG Health Solutions, Rocky was the Southeast Region Director of Clinical Operations for Remedy Partners, overseeing program design, implementation and analytic evaluations for Bundled Payment Programs. Prior to embarking on a career in Bundled Payments, Rocky was a Registered Nurse for 18 years, working in a number of positions within Critical Care. Before becoming a Nurse, Rocky was an Institutional Broker at Merrill Lynch and advised a number of healthcare systems and large corporations on cash management strategies. In addition, Rocky has started several businesses and provided consulting for small business startups. Rocky served in the U.S. Marine Corps as a Recon Marine.

Janet Comrey RN, BSN, MHSA
Director, Population Health Solutions, Geisinger Health System

Janet Comrey, RN, BSN, MHSA has over 30 years of diversified nursing and leadership experience at Geisinger Health system and currently serves as Director of a small department embedded within Population Health. One of her key roles is managing the Bundle Payment for Care Improvement (BPCI) program since January 2014 earning an overall positive net payment reconciliation to date. Janet also serves as the coordinator for Project Achieve at Geisinger which is a national PCORI funded study related to patient’s perceptions of transitions of care.

Janet received her nursing education through Geisinger’s diploma program, her BSN through Bloomsburg University, and later earned her graduate degree from Marywood University. During her tenure at Geisinger she taught quality improvement methodology and facilitated improvement teams the Geisinger Quality Institute. She is currently enrolled in the Institute for Healthcare Improvement Advisory program.

Professional memberships include Sigma Theta Tau, Phi Kappa Phi, American Society for Quality.

Andrew Blackmon, MBA, MHS
Chief Sales and Business Development Officer

Chief Sales and Business Development Officer Andrew Blackmon, MBA, MHS, has more than 18 years of experience in healthcare product sales, marketing, and strategy.

Before joining xG Health, Andrew was vice president of sales for population health and risk management solutions at McKesson. He came to McKesson through acquisition of MedVentive, an early population health vendor. Before MedVentive, he served as vice president of enterprise solutions development at MedAssets. He is a past president of the Georgia chapter of HIMSS, and he has held strategy and planning positions at PricewaterhouseCoopers and Orlando Health.

Andrew has an MBA and a Master’s of Health Science from the University of Florida Warrington, College of Business, and a Bachelor of Arts degree in Psychology from Rollins College.

Holly Barbella, RN, MBA

Risk Coordinator, Geisinger Health System

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Earl P. Steinberg, MD, MPP
Chief Executive Officer

Earl P. Steinberg, MD, MPP, is a nationally recognized expert in healthcare quality improvement and serves as xG Health’s chief executive officer. Earl also is an adjunct professor of Medicine and of Health Policy and Management at Johns Hopkins University and a member of Blue Cross/Blue Shield Association’s National Medical Advisory Panel.

Before joining xG Health, Earl was executive vice president of Innovation & Dissemination, and chief, Healthcare Solutions Enterprise at Geisinger Health System.

Before joining Geisinger, he was senior vice president for Clinical Strategy, Quality & Outcomes at WellPoint, Inc., the largest commercial health insurer by membership in the US, and president and CEO of Resolution Health Inc. (RHI), a leading healthcare data analysis company that provides innovative quality improvement and cost reduction services to health plans, employers, pharmacy benefit managers, and disease management companies.

Before joining RHI, Earl spent six years as vice president of Covance Health Economics and Outcomes Services Inc., director of its Quality Assessment and Improvement Systems Division, and co-director of its Outcomes Studies Group. He also spent 12 years on the full-time faculty at Johns Hopkins University, where he was professor of Medicine and of Health Policy and Management and director of the Johns Hopkins Program for Medical Technology and Practice Assessment, and four years on the Federal Physician Payment Review Commission. He co-chaired the Institute of Medicine’s panel on Standards for Development of Trustworthy Practice Guidelines.

Earl has received many awards, including the Henry J. Kaiser Family Foundation Faculty Scholar Award in General Internal Medicine (1984), the “Outstanding Young Investigator” Award from the Association for Health Services Research (1988), and a Special Presidential Visionary Award from the National Kidney Foundation (NFK) (2004) for his work as the scientific director of the NKF’s landmark Kidney Disease Outcomes and Quality Initiative, which produced more than 250 clinical practice guidelines for management of patients with end-stage renal disease. He also is a fellow of both the American College of Physicians and AcademyHealth, and he has published more than 125 articles in peer-reviewed journals.

Earl received his AB from Harvard College (summa cum laude), his medical degree from Harvard Medical School, and a Master of Public Policy from the Kennedy School of Government. He performed his residency training in internal medicine at Massachusetts General Hospital.